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The website has the following on the site, "Residential Construction Renovation Costs in Calgary." I viewed that the web page also said " Go To Hillson Homes Website." They also said " Residential Construction Renovation Costs in Calgary. For our first post, we thought we would tackle the question of residential construction and renovation costs in the Calgary area. Go big or go home right? Im glad you asked. We find it easiest to look at any project as two, intertwined parts. One of those parts being the general budget and the other being the construction budget. The entire project cost is ." The meta header had Calgary custom home builder as the first search term. This keyword is followed by Calgary infill builder, inner city custom homes Calgary, and renovations Calgary which isn't as important as Calgary custom home builder. The other words they uses is design build Calgary. design build Calgary is included and might not be seen by search parsers.